Beyoncé Is Launching an Athleisure Brand with Topshop
Beyoncé has teamed up with Topshop for a new activewear brand! The company, called Parkwood Topshop Athletic Ltd., will launch its first products next fall.
“I have always loved Topshop for its fashion credentials and forward thinking,” Beyoncé said in a statement. “Working with its development team to create and produce a technical and fashion-led collection is exciting and I’m looking forward to participating in all aspects of this partnership.”
The pieces from Beyoncé and Topshop’s joint venture will span dance, fitness, and sports categories, according to WWD. If you’ve ever caught a performance by the “Flawless” singer, you’ve probably admired her physical prowess and workout ethic so this new endeavor seems like a sensible step for Queen Bey, who is no stranger to clothing design with her House of Deréon ready-to-wear line.
Athleisure has recently become one of the biggest movements in fashion, with an increasing number of brands launching sportswear lines. And one especially hot trend is designer athletic wear collaborations such as Alexander Wang for H&M and Nike x Pedro Lourenço.
We can’t wait to see Beyoncé’s spin on workout wear! Go Queen.